First off, you need to know that humans are visual creatures and most of the information we consume and interpret is visual. We are all reviewers without even realizing it. We use websites and we judge websites. We review many websites every day, we make judgments about trustworthiness, credibility, competency, reliability, design, and style within seconds of arriving on a Web page.
As a designer, I am often asked to redesign and review websites that generally are getting to look better.
* Sometimes, it's really hard to locate the issues because usually, the problems are not obvious immediately.
* Sometimes a website is just wrong for the client's brand, or the experience of performing tasks on it is unpleasant.
* Sometimes, a website just doesn’t work.
People no longer just want to browse a website, they want to experience it. If it's done correctly it will attract and keep them, while done incorrectly it will make them decide to go.
Meaning, the appearance is everything and we need an effective design which should convey a message, tell a story, and allow anyone to understand what you're talking about. Thus a quality design can make your site and your brand stick in the viewer’s mind as professional and credible.
Professional pictures capture authenticity and play a vital role in web design. Probably even more important than some of the other design things of your website.
Pictures transcend words allowing a greater understanding of whatever is being presented. The pictures tell an important story about what you are trying to convey to your chosen audience and about the character of your business. Evenmore, pictures not only show the visitor what you offer but, can also make them want to act.
With that in mind, it really makes sense to avoid a poor image strategy.
You can have excellent content but with poor quality pictures you'll make the whole website look shabby and perhaps, boring.
I can help you further and build a website that works and doesn't lack any of the fundamental features so you can compete in your field and markets.